For the piece Reid interviewed the ex-director general of Taipei City Transport (who cycles to work) and King Liu, president and founder of Giant. Bike maker Giant invests in cycle infrastructure and promotion projects in Taiwan, as does Merida. The companies invest in order to create more domestic customers.
King Liu started Giant - now the world's biggest maker of quality bikes - in 1972 after his fish-farm was destroyed by a typhoon. He has a customer-creation allegory: "It is more important to grow the fishes than to catch the fish."
Recent progress aside, Kaohsiung faces several financial challenges. The city’s MRT system is steadily losing money and will lean heavily on government subsidies for the foreseeable future. Kaohsiung’s C-Bike program also lost NT $500,000 (US $16,892) a month in 2009 and statistics indicate that rentals are used primarily for leisure rather than a viable transportation alternative for commuters. Despite Kaohsiung’s financial concerns, the city is pressing ahead with public transportation expansion.